1. Data controller identity and contact
MapleLedger Guide is an educational publisher focused on modern financial tools used in Canada. For the purposes of privacy law, the “data controller” (the entity that determines why and how personal data is processed) is:
Legal name: MapleLedger Guide Inc.
Registered address: 181 Bay Street, Suite 3510, Toronto, ON M5J 2T3, Canada
General contact: [email protected]
Phone: +1 (416) 941-7600
This policy applies to our website pages under the MapleLedger Guide domain and to messages sent to our listed email addresses. It does not apply to third party websites that may be referenced in educational context.
2. Personal data we collect
We collect limited information to run the website, measure usage in aggregate, and respond to messages. The exact data depends on how you interact with us. The categories below are the types of information we may process:
Information you provide
- Full name (if you include it in a message)
- Email address (to reply to your inquiry)
- Phone number (only if you choose to include it)
- Message content and any attachments you send
Information collected automatically
- IP address and approximate location derived from it (city/region)
- Device and browser data (type, OS, language, screen size)
- Usage data (pages viewed, time on page, referrer, clicks in aggregate)
- Cookies and similar identifiers (see Section 10)
We do not ask for sensitive personal data (for example, government ID numbers, banking credentials, or account numbers). If you choose to include sensitive details in a message, we will treat it as part of your message content and encourage you to avoid sharing such information unless it is necessary for your inquiry.
3. How we collect personal data
We collect data using a small set of methods that are common for informational websites:
Web forms and direct messages
If you contact us, we receive the information you provide (such as your email address and message). This includes communications sent through any contact form on our site (if present) and messages sent directly to our published email addresses. We use this information to respond and to keep a record of the conversation for quality and accountability.
Cookies and similar technologies
We use cookies to remember cookie preferences and to support aggregated analytics. Cookie use is controlled through the cookie banner on the site. If you reject cookies, we will continue to provide core content, and your preference is stored so that the banner does not repeatedly interrupt your visit.
Analytics and server logs
Our hosting infrastructure and security systems may log basic request data such as IP address, user agent, referring page, and the time of a request. We also use analytics tooling to understand how visitors use the site in aggregate. Where used, the primary tool is Google Analytics 4 (GA4). We may also use a Meta Pixel in the future for measuring how visitors arrive at our site from ads, but we do not rely on it to provide the educational content.
4. Legal bases for processing (GDPR Article 6)
MapleLedger Guide is based in Canada, but our site may be accessed from the European Economic Area (EEA) and the United Kingdom. Where the GDPR applies, we rely on the following lawful bases. If a different local law applies to you, we apply comparable principles of transparency and choice.
Data category
Purpose
Legal basis
Contact details (name, email, phone) and message content
Respond to inquiries, provide support, keep conversation history
Contract or pre-contract steps (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f))
Cookie preferences
Remember your cookie choices
Legitimate interests (Art. 6(1)(f))
Analytics data (IP address, device/browser info, usage data, cookie identifiers)
Measure site performance and improve content
Consent for analytics cookies where required (Art. 6(1)(a)); otherwise legitimate interests (Art. 6(1)(f))
Security logs (IP address, user agent, timestamps)
Prevent abuse, protect infrastructure, investigate incidents
Legitimate interests (Art. 6(1)(f)) and legal obligation where applicable (Art. 6(1)(c))
Where we rely on consent, you can withdraw it at any time by changing your cookie settings in your browser and, where available, re-opening the cookie banner by clearing the site’s stored cookie preference in your browser storage.
5. Purposes of processing
We use personal data for a narrow set of purposes tied to operating an educational website. Specifically, we process data to:
- Deliver the site by loading pages, maintaining security, and ensuring technical stability.
- Respond to requests such as corrections, accessibility feedback, or questions about our editorial scope.
- Improve the content by analyzing aggregated usage (which pages are most read, and where users typically exit).
- Prevent fraud and misuse including automated abuse, denial-of-service attempts, and suspicious access patterns.
- Comply with legal obligations where applicable, such as keeping records related to security incidents or regulatory requests.
We do not use your messages to create profiles about you, and we do not make decisions with legal or similarly significant effects solely through automated processing.
6. Retention periods
We keep personal data only as long as needed for the purposes described above, then delete or anonymize it. Our standard retention periods are:
Inquiries and messages
Form submissions and email correspondence: retained for up to 2 years after the last interaction, unless we need to keep them longer to resolve a dispute, comply with a legal obligation, or document a security incident.
If you ask us to delete a message thread, we will do so unless we must retain a copy for legal or security reasons. In those cases we will restrict access and keep only what is necessary.
Analytics and logs
Analytics data: retained for up to 14 months in our analytics tool configuration, after which it is deleted or aggregated.
Server and security logs: typically retained for 90 days for troubleshooting and abuse prevention, unless a longer period is required to investigate a security issue.
If we ever offer an email newsletter, we will clearly explain list retention on the sign-up form. A typical approach is: Email list: until you unsubscribe, then deleted within 30 days. At the moment, MapleLedger Guide does not require an account and does not operate a subscriber database as part of the core educational pages.
8. International data transfers
MapleLedger Guide is based in Canada. Our service providers may store or process data in Canada, the United States, or other jurisdictions where they operate. If personal data is transferred from the EEA/UK to a country without an adequacy decision, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) and, where relevant, additional measures recommended by regulators.
International transfers are relevant primarily for analytics and hosting infrastructure. We aim to choose vendors that provide transparent documentation about data residency and transfer safeguards.
9. Your privacy rights (GDPR and similar frameworks)
Depending on where you live, you may have legal rights regarding your personal data. Where the GDPR applies, you have the following rights:
Core rights
- Right to access your personal data
- Right to rectify inaccurate or incomplete data
- Right to erase data in certain circumstances
- Right to restrict processing in certain circumstances
- Right to data portability for data you provided (where applicable)
- Right to object to processing based on legitimate interests
Consent and complaints
- Right to withdraw consent at any time where processing is based on consent
- Right to lodge a complaint with a supervisory authority
If you are in the UK, the supervisory authority is the Information Commissioner’s Office (ICO). If you are in the EEA, you can contact your local data protection authority.
How to exercise your rights
To request access, correction, deletion, or restriction, email us at [email protected]. Please include enough detail for us to identify your request, and use the email address you previously used to contact us if possible. We may ask for additional verification to protect your privacy.
We aim to respond within a reasonable timeframe and within statutory deadlines where applicable. If we cannot fulfill a request, we will explain the reason (for example, if we must retain certain records for security or legal compliance).
11. Children’s privacy
MapleLedger Guide is not directed to children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact [email protected] so we can take appropriate steps to delete the information.
12. Policy updates
We may update this Privacy Policy as the site changes, such as when we add new analytics options, update cookie controls, or publish new contact channels. If changes are material, we will provide notice on the website (for example, a banner) and, where appropriate, by email if you have contacted us and the update is relevant to your interaction.
The “Last Updated” date at the top of this page indicates when the policy was last revised.
13. Contact for privacy questions (DPO / privacy lead)
If you have questions about this policy, want to exercise your rights, or want to request deletion of a prior message, contact our privacy lead using the details below. MapleLedger Guide does not currently appoint a statutory Data Protection Officer under GDPR, but we maintain a dedicated privacy contact address for handling requests.
Privacy email: [email protected]
Mailing address: MapleLedger Guide Inc., 181 Bay Street, Suite 3510, Toronto, ON M5J 2T3, Canada
If your question concerns terms of use rather than privacy practices, see our Terms.
Summary for readers
We designed this site to be readable without requiring an account or collecting unnecessary information. We use limited analytics to understand what content is useful, and we store cookie preferences so your choice is respected. If you contact us, we use your message to respond and keep a record for a reasonable period. You can ask us what we hold about you and request deletion where appropriate.